Owners, not a management company that happens to be here.
Baylake exists because we spent fifteen years finding out how much of a Door County property's performance is management, and then wrote it down.
I'm Dana. My wife and I have owned and operated real estate — commercial, residential, and short-term rental — for more than 15 years. Rocky Shores Retreat and Sawyer Harbor Retreat are ours. Every system Baylake runs was built and refined on them first, with our own money at stake, before we ever offered it to another owner.
I live here. The drive to your property is a drive, not a flight.
Baylake Vacation Rentals
Cohosting for a small book of premium Door County properties — revenue, marketing, hospitality.
StayReady™
The preventive maintenance and inspection operation underneath it: the 200-point checklist, the scheduled visits, the condition record. It's what lets us perform maintenance rather than only coordinate it — the single biggest difference between us and a remote cohost.
Seven things, stated plainly
We're owners in this market
Fifteen years, two properties, five seasons of our own numbers — published in full, including the weak year.
We can perform the maintenance
Remote cohosts coordinate a vendor. We inspect on a schedule and fix it ourselves.
Ownership, made repeatable
The standard comes from owning. The scale comes from documenting it so it survives a busy Saturday.
Your property owns its audience
Its own brand, domain and direct-booking site, which stay yours if you leave.
The book is capped
Five properties this year. Growth that breaks the promise isn't growth we want.
Published pricing
20% plus $199, on the website, next to what a cheaper co-host actually costs you — before you talk to anybody.
We turn properties down
If the analysis doesn't show real upside, taking your money would be the wrong call.
How we're set up, and why it matters to you
Baylake operates as a hospitality and marketing agent. You hold the listing accounts, guest funds are paid to you directly, and we never collect rent or hold deposits. We don't execute leases — short-term stays are lodging licences, not tenancies.
That structure is deliberate. It keeps your money in your hands and keeps the relationship month to month rather than contractual capture.
Southern and central Door County
Sturgeon Bay, Little Sturgeon, Sawyer Harbor, Idlewild, Egg Harbor and the shoreline between. If you're further up the peninsula, ask — the answer depends on whether we can keep the visit schedule honest.