22% of gross rents + $299/month. No tiers, no add-on menus, no discounted retainer — one complete system, priced so the offer justifies it. Five founding slots for 2027, $0 up front.
"The Founding Five" — Door County's only guaranteed-revenue management program. Everything your property needs to perform like our cottages, installed in 21 days:
| What you get | What it would cost separately |
|---|---|
| StayReady Baseline Readiness Assessment — full inspection, asset inventory, review-friction fixes | $1,200 |
| Complete listing rebuild: professional photography + story-driven copy, Airbnb + VRBO | $2,500 |
| Your property's own direct booking website + dedicated sales page | $1,800 |
| Automation install: smart lock, guest Wi-Fi with email capture, thermostat, noise monitoring | $1,500 |
| 2027 revenue calendar: dynamic pricing, compression events, minimum-stay strategy — reviewed weekly, all year | $3,600/yr |
| Full guest operations: 24/7 communication, cleaning management, supplies, linens | (the 20 hrs/mo you stop working) |
| StayReady preventive maintenance, quarterly inspections + Property Fresh annual service | $1,900/yr |
| Quarterly Business Reviews + trade-discount access (20%+ off Casper, Polywood, Outer…) | $1,000+/yr |
| Total stacked value, year one | $13,500+ |
| What you pay up front — setup fee waived, invested in your property | $0 |
We earn from revenue we create: 22% of gross rents + $299/month. On-site work beyond the included scope bills at $45/hour. Founding Five onboarding closes March 1, 2027 — five slots, because that's genuinely all the Property of One allows.
| Reference property: $100,000 gross | Amount |
|---|---|
| 22% of gross rents | $22,000 |
| Retainer ($299 × 12) | $3,588 |
| Total annual cost (25.6% effective) | $25,588 |
| What you keep | $74,412 |
"Gross rents" means every dollar the guest pays in, including cleaning and fees — a clean, auditable definition with no exclusions. Invoiced monthly by the 5th, platform payout report attached.
Not "25.6% vs. a cheaper manager" — but what you keep vs. what you're keeping now. Most properties we analyze are grossing far below their market-justified potential under self-management or average management. If active management lifts a $68,500 property to its $99,900 potential, you net more after our fees than you grossed before — and get your 20 hours a month back.
The retainer is your insurance policy: it funds the StayReady maintenance layer, the Property Fresh service, and year-round property care whether or not the calendar books a single night. It's the one thing we never discount — waiving it would mean unbundling the layer that protects everything else.
Your property grosses at least $10,000 more than its best year ever in its first full year under Baylake management — or we refund our management fees until the gap is covered, up to every dollar you paid us.
How it's underwritten: the guarantee is offered where your Revenue X-Ray identifies ≥ $15,000 in annual upside. We underwrite it the same way we underwrote our own cottage purchases — with a comp-set analysis we'd bet our own money on. If your property doesn't clear the gate, we'll tell you that too; the X-Ray is yours either way.
Conditions (in the service agreement, not fine print): twelve consecutive months under management starting before the spring booking window; Baylake sets pricing and minimum stays; recommended listing changes implemented; owner personal-use blocks within the agreed cap; force-majeure and regulatory carve-outs apply. Month-to-month terms — you own your accounts and can leave anytime.
Don't believe anyone's version of that sentence — including ours. Owner-level care is real, but caring is a motive, not a mechanism, and it doesn't survive scale on goodwill alone. What you can verify: we own and operate two cottages in this market with five seasons of published numbers, the standard is written down (playbooks, the 200-point inspection, the weekly pricing review), and the book is capped at ten properties so the standard doesn't have to stretch. Then look at rockyshoresretreat.com and sawyerharborretreat.com — that's the level of work your property would get, visible in public.
Because the business model punishes it. Routine fixes (filters, batteries, tightening, resets) are included in the retainer — we make nothing on them. Anything beyond a $500 threshold requires your approval with photos and a written estimate first, our on-site rate is published ($45/hour), and for major repairs you can always use your own contractor: we identify and document, you choose who fixes. The subscription succeeds when your property needs fewer repairs — that's the entire premise of preventive maintenance.
Thirty days' notice, no termination fee, and you keep everything: your OTA accounts, your reviews, your guest list, your direct booking site. We deliberately built the structure so you own the relationships — our retention plan is doing such a good job you don't want to fire us, not a contract that traps you.
Scheduled inspection dates at the start of each quarter, reminders in advance, and a timestamped photo report within 24 hours of every visit. If we miss a scheduled quarterly inspection without advance notice and rescheduling, that month's retainer is free. And you'll hear from us 2–3 times a month regardless — silence is the first symptom of a manager who's stopped working.
Compare what you keep, not what you pay. A cheap percentage on an underperforming calendar costs more than a premium percentage on a property earning what it should — our own cottages run at 2.2×+ market projection, which is the multiple the fee buys access to. If the Revenue X-Ray shows your property can't clear enough upside to make our fee a good trade, we'll say so and point you to a StayReady subscription instead.
Never. Guest payments flow from the platforms directly to you, typically within days of check-in — not 30 to 40 days later, as with traditional managers who collect and remit. We invoice our fees monthly by the 5th with the platform payout report attached. You can audit every dollar, every month.
Keep them if you like — several roles can stay in place. What they don't provide is the system around them: structured 200-point inspections, quarterly preventive cadence, documentation, cleaner coordination against a written standard, and guest-impact prioritization. Handymen are reactive; StayReady is preventive. Your handyman can still take the big projects.
Structurally: we're a cohost — you keep your accounts, your money flows directly to you, and there are no leases or held deposits. Operationally: portfolio managers market your home as one of dozens and outsource maintenance to vendor lists; we run every home as a Property of One with the maintenance layer in-house. Legally: Baylake is a hospitality and marketing agent, not a licensed property manager — a deliberate structure, validated in our service agreement.
The system is built for exactly that — our floor season was still 2.2× projection, in a cooldown year. The guarantee has honest carve-outs for things nobody controls (regulation changes, natural events, extended repair downtime), and they're stated in the agreement rather than discovered in a dispute. What we don't do is blame the market for pricing that stopped being watched in June.
The full-service model is built for properties capable of grossing $60,000+ under active management — waterfront homes, larger cottages, and quality properties near it. Below that line, full service over-delivers and under-earns, and we'll tell you so: a StayReady maintenance subscription is usually the better fit, and it's how several owners start. The Revenue X-Ray answers the qualification question for free.
The onboarding window closes when the spring booking season opens — a rebuilt listing needs to be live before guests start planning summer.
Start with your free Revenue X-Ray